They win if they make more money tomorrow than they did yesterday. They don’t always win if the other loses. These companies are competing, but they aren’t actually in a fight. And you can subscribe to Netflix on your Apple iPhone right next to its own Apple TV+. The idea of PlayStation allowing Xbox Game Pass onto its console might seem impossible, but why? Electronic Arts has its EA Play subscription service on PlayStation. But the company also has a third option where it lowers its walls and welcomes a form of Xbox Game Pass onto PlayStation 5 right now. Those options include Sony responding with major acquisitions of its own and ignoring Microsoft’s moves while going about business as usual. PlayStation leadership is weighing all of its options today after the news that Microsoft is now the home of Call of Duty, Overwatch, and World of Warcraft. The correct response, however, is to not fight back at all. But Sony does have to reckon with how Microsoft is reshaping the industry in Game Pass’s image, and it has a few of options for how to do that. The PlayStation 5 will continue to succeed tomorrow just as it has since its launch in November 2020. This doesn’t mean the PlayStation brand is done, of course.

Microsoft Gaming is acquiring megapublisher Activision Blizzard, and that is bad news for Sony. At the event, we will also announce 25 top game startups as the 2024 Game Changers. We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of 'Playing the Edge.' Apply to speak here and learn more about sponsorship opportunities here.

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